Building an online store is not as simple as memorizing the ABCs. However, many companies mistakenly believe that moving transactions online will quickly boost their revenue.
Digital River (UK) has conducted a survey to gather statistics on many misconceptions about e-commerce. They hope that these findings will help businesses be more cautious and avoid unnecessary losses.
Common Misconceptions About E-Commerce:
1. Building an online store will simplify transactions for the company without any hassle.
2. Once an e-commerce site accepts credit cards and online payment systems like PayPal, it will automatically become a global site.
3. E-commerce will increase the revenue of every business.
4. Customers will quickly become aware of the company’s site without any need for promotion or advertising.
5. Businesses cannot market products online if they have already distributed those products through retailers.
6. E-commerce is a project exclusive to IT companies.
7. Excessive promotion of the site will create a negative impression on customers.
8. Simplifying links and navigation on the site is not a primary concern.
9. New customers will automatically conclude that a company’s site is legitimate.
10. Companies cannot sell products directly to the small and medium-sized business market through their website.
