Lyra Research – a company specializing in printing and digital imaging – predicts a bright future for the global digital printing supplies market in the coming years.
According to the company’s research findings, the global digital printing supplies market is projected to achieve revenue exceeding $101 billion in 2006, far surpassing revenue from hardware in the printing sector by 80%.
This information was announced by HP at the exhibition event “PrintWatch Live – HP Ink and Paper Technology: The Secrets Behind Every Print” in Seoul, South Korea. The event aims to provide valuable insights about HP’s unique ink and paper technology to customers and the media. This is a pan-Asian exhibition program, starting in Australia, followed by Singapore. After South Korea, the program will conclude in China.
During the seminar, attendees were presented with discussions on inkjet and laser printing technology, focusing on consumer benefits such as print quality, print durability, and printing efficiency. Attendees were also given detailed information and witnessed demonstrations of HP’s innovative printing technologies, including HP Vivera ink, HP ColorSphere Toners for laser printing, and HP Coated Laser Paper.
Jim Forrest, a senior researcher at Lyra, stated: “The growth in revenue from printing supplies is driven by the increasing sales of color printers at lower prices, which has significantly boosted the demand for color ink and paper. On average, revenue from ink and printers per color printer over its lifetime is higher than that of previous black-and-white printer models.”
Of the projected total revenue of $101 billion in 2006, inkjet ink is expected to account for 32%, followed by toner for laser printers at 27%.
According to Forrest, the Asia-Pacific region is experiencing the fastest growth in inkjet ink. The volume of inkjet ink sold across the region from 2004 to 2009 is expected to achieve a year-over-year growth rate of around 14%, while revenue growth during the same period is anticipated to be approximately 12%.
Similarly, the Asia-Pacific toner market is growing faster than the global market. The sales of black and color toner from 2004 to 2009 are projected to have a year-over-year growth rate of 11%, with revenue growth during the same period expected to reach 12%.
L.Q
