Yesterday, AMD officially introduced its first multimedia PC system utilizing the LIVE digital entertainment technology platform.
This is seen as the latest move in the fierce competition between two giants in the microprocessor manufacturing industry.
The AMD LIVE PCs are built on the dual-core Athlon 64 X2 processor platform, integrating a range of services and applications specifically designed for digital entertainment.
Last August, Intel also launched its line of multimedia PCs utilizing the VIIV technology. VIIV features existing capabilities found in entertainment devices, supporting 5.1 or 7.1 surround sound along with the ability to automatically transcode media files to ensure maximum compatibility.
Intel will also integrate VIIV technology into other devices to meet the demand for stereo sound support and various DVD players, as well as Windows XP Media Center systems.
In contrast, AMD LIVE takes a different approach. With this technology, AMD focuses more on applications. For example, LIVE supports a service called on Demand, which assists with streaming file formats or various digital entertainment devices. Additionally, LogMeIn is an application that allows remote access control of the system. Media Vault is a service from AMD that provides users with up to 25GB of free storage capacity for backing up multimedia content.
Unlike the applications integrated into VIIV, AMD offers many applications within LIVE for free through its website.
“With LIVE technology, AMD has begun to step into the rapidly growing TV media sector with interactive broadband service applications,” said Bob Brewer, Vice President of AMD’s PC product line.
Hoàng Dũng
