AOL is set to launch a new online video service today.
This latest move by AOL is seen by analysts as an effort to demonstrate that the company has learned from its past mistakes that cost it its leading position in the online world. AOL was once a dominant force in the digital landscape.
The AOL Video service aims to provide users with a single destination to watch videos online or search for videos on the Internet, upload videos, purchase, or view thousands of free TV shows through 45 on-demand video channels available on any device.
The service developers have indicated that users will be able to subscribe and rent videos through AOL Video by the end of the year.
However, experts believe that AOL’s service will face significant challenges, especially since the company has missed the opportunity to attract younger audiences. On the other hand, experts also assert that the development of the online video service will represent a major shift in how AOL rebuilds its position on the Internet.
The most impressive feature for users of AOL Video is the ability to search for anything they desire, even if it means they won’t be watching directly on AOL. This is a significant change; AOL is becoming a gateway through which people can access resources of their own choosing.
The UnCut feature on AOL Video allows users to upload, share, or discuss their own user-generated video clips, similar to the approach taken by YouTube. Users can also send videos to mobile phones, handheld devices, or computers.
AOL has also planned to allow other websites to integrate the company’s video search technology directly.
AOL Video can be accessed at http://www.aolvideo.com
Hoàng Dũng
