The cookie storage vault and production formula for Oreo has been created based on… suggestions from internet users.
According to publicly available information, Norway is home to the most doomsday vaults in the world, preserving important structures and products for humanity. The most famous of these is the Svalbard Global Seed Vault (SGSV) – a concrete vault buried beneath a layer of millennia-old ice, deep within majestic mountain ranges. This vault stores over one million vital seed samples, safeguarding against potential global extinction events.
However, at the end of October, another doomsday vault has become a hot topic in international media for a unique reason. This is the vault storing cookie samples and the production formula for Oreo – the world-renowned confectionery brand. The idea for this project originated from… a suggestion by an internet user on Twitter.
One internet user tweeted a question about who would protect Oreos if Earth were to collide with an asteroid. This comment sparked the company’s leaders to conceive the idea of building a doomsday vault to prevent such a disastrous scenario.
The sturdy concrete vault for Oreo is located on the Svalbard archipelago in Norway, not far from the seed storage vault. To prepare for the worst-case scenario, Oreo cookies are wrapped in mylar glass, capable of withstanding temperatures from -80°F to 300°F (-82°C to 150°C), making them waterproof, resistant to chemical reactions, and moisture-proof. This preservation method will extend the shelf life of Oreo cookies for many years beyond their usual expiration date.
The vault is deep within the icy region.
In response to this news, many internet users around the world have commented that the company is overly cautious, as the likelihood of such a collision occurring is very low. Some even questioned whether this was another marketing stunt for the company’s upcoming campaigns. Regardless, the vault has become a significant topic of discussion for some time.
