The American Press Association has recently released a report indicating that the growth rate of print advertising in the third quarter of 2005 increased by only 1.6% compared to the same period last year, while online advertising growth skyrocketed to 26.7%.
However, when considering total revenue, print advertising still represents a colossal figure compared to online advertising.
In the third quarter of 2005, total print advertising revenue in the U.S. reached $11.4 billion, whereas total online advertising revenue was only about $518.9 million. At this rate of nearly 30% growth per year, it is just a matter of time before online advertising catches up to or surpasses print advertising.
During the first nine months of 2005, total advertising revenue from both print and online sources reached $35.1 billion, marking a 2.9% increase compared to the same period last year.
Most print newspapers today are seizing every opportunity to accept all types of advertisements on their websites, aligning with the current trends in commerce and electronic media. A reputable print newspaper always has the chance to create a well-known website based on its brand.
With the explosive trend of digital journalism combined with the limitless development of modern mobile devices, at some point, print newspapers may simply become a kind of “supplement” to digital newspapers, while “real news” will be delivered directly to subscribers’ mobile devices as soon as articles are approved.
