Intel’s CEO Paul Otellini stated that the company is not overly concerned about AMD’s recent successes. With its manufacturing capabilities and upcoming chip lines, Intel is poised to easily reclaim any market share lost to its competitor.
By the end of this year, Intel will operate four factories utilizing 65 nm technology. Facilities that currently employ 90 nm methods will begin transitioning to develop chipset solutions. Additionally, Intel is preparing to introduce a range of processing devices based on a new architecture (NGMA), which will allow them to create a significant operational advantage over AMD’s products. “These chips will continue to maintain our leadership position in mobile devices and will expand into many other areas,” Otellini asserted. “Conroe, the desktop chip, will be available in Q3, while Merom for laptops and Woodcrest (for servers) will debut in the latter half of 2006.”
Although Otellini declined to provide future predictions, Intel has historically captured significant market share every time it announces a new chip architecture and begins a new manufacturing process. This pattern was observed during the transitions from the 486 to Pentium, and from Pentium III to Pentium IV.
Intel is collaborating with several computer manufacturers to create devices with new designs and usability features for customers. A prime example is the two Ultra Mobile PC models they recently showcased at the Intel Developer Forum (IDF) taking place in San Francisco, USA.
Similarly, Intel is working with computer companies to promote Viiv, a technology for home entertainment PCs that supports connectivity with TVs and stereo systems. Viiv has been launched in eight countries worldwide. “We are creating new markets, and everyone has the opportunity to participate,” Otellini stated.
Furthermore, Otellini praised Apple’s decision to switch to Intel chips. He also noted that the company did not pay for some of Apple’s recent advertisements. In those ads, Apple claimed that products not using Intel processors are “very boring.”
