Have you ever wondered why brands choose this color over another for their logos? Is there any meaning behind the colors used by brands?
The answer is yes, colors have a significant impact on consumer psychology. Different colors evoke different feelings; for instance, red stimulates appetite, while blue suppresses it. This is why fast food restaurants predominantly use red and rarely incorporate blue into their branding.
There are many other fascinating aspects to explore, so let’s dive into the infographic below!