Google is preparing to launch a free website analytics service that will allow companies to accurately understand how visitors interact with their websites, as well as assess the effectiveness of their advertising campaigns… 
In March 2005, Google acquired this website analytics technology from Urchin, and it is now compatible with the 16 most commonly used languages worldwide.
Paul Muret, a technical director at Google, stated that the Google Analytics tool allows website owners to accurately identify which sections of their site are most popular, the most favored connections, and the average time visitors spend on the website…
The unique aspect of Google Analytics is that marketing companies can also use this tool to evaluate the effectiveness of their marketing campaigns by automatically responding to all data related to the keywords users search for on product advertising websites. By analyzing the statistics of these keywords, advertisers can assess the effectiveness of their spending.
Users who want to utilize Google Analytics should click here to register for a Google AdWords account.
HOÀNG KIM ANH
