Intel Corporation has recently introduced a new line of processors touted to be more powerful and efficient, aiming to reclaim its glory that has been overshadowed by AMD.
Admitting that the world’s leading chip maker is “struggling under immense competitive pressure,” Intel’s Chief Technology Officer Justin Rattner stated that the company would return to the trend of producing energy-efficient chips in the near future.
Mr. Rattner’s remarks were made during Intel’s semi-annual Developer Forum held in San Francisco, an important occasion for the tech giant to unveil its latest products. However, this forum was somewhat overshadowed by the company’s recent quarterly revenue falling short of expectations due to losing market share to AMD.
With the release of the new processor line, Intel hopes to regain lost ground in the third quarter. Many analysts share this optimistic view with Intel. “AMD’s advances are sure to narrow over the next six months, and may even reverse,” said Nathan Brookwood, head of semiconductor consulting at Insight64.
After enduring a long period of suppression by the Intel empire, AMD has made a remarkable breakthrough in recent years with innovations such as combining two processing cores into a single chip, allowing systems to manage multiple tasks more efficiently.
These innovations have enabled AMD to reap significant rewards, although Intel still far surpasses AMD in the PC sector (with a ratio of 4:1) and laptops (9:1).
For its part, Intel, the inventor of the microprocessor, cannot remain stagnant. “The new chip will be a significant leap in performance, benefiting both users and us from a competitive standpoint,” commented Pal Gelsinger, Senior Vice President of Intel’s Enterprise Division regarding the new chip. “But the most remarkable aspect is that while performance increases, the power consumption of the chip is reduced.”
Creating powerful yet energy-efficient chips will enable computer manufacturers to design products that are “bulky like tanks,” highly effective yet quiet. Users will be able to place these perfect machines in their living rooms to listen to music, watch videos, and enjoy digital entertainment.
The new chip, named Core Microarchitecture by Intel, is set to appear in computers by the end of this year. Breaking tradition by introducing server chips first instead of desktop chips, Intel has chosen to start with the server market, which has seen the most significant loss of market share for the company.
The new server chip, codenamed Woodcrest, will achieve up to an 80% performance increase while requiring 35% less power. Meanwhile, the desktop chip, Conroe, will boost performance by 40% and reduce power consumption by the same percentage.
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