Nearly two-thirds of directors from technology and media companies worldwide believe that moving services online or providing Internet access to devices such as mobile phones is akin to inviting trouble, as it requires significant changes to company structures.
A recent survey conducted by Russell Reynolds Associates, involving 125 leaders from companies across Europe, North America, and Asia, reveals that convergence will create “challenging” issues in employee turnover and recruitment, while profoundly affecting board structures.
Rhys Grossman, CEO of Russell Reynolds, commented: “89% of those interviewed affirmed that leadership and staff need to develop new skills. Many believe that companies must look beyond traditional business areas to find suitable talent. However, selecting, retaining, and integrating these talents is also a significant challenge.”
Only 19% feel confident that they are prepared to face the changes and challenges regarding workforce dynamics in a converged world. Europe appears to be the least prepared region, with only 11% of executives stating they are well-prepared, compared to 20% in North America and 22% in Asia leading the way.
Technology companies seem likely to be more affected by Internet convergence than media and entertainment organizations. The media sector is currently seen as the most attractive employment source, particularly in Internet television, online gaming, and streaming music.
P.T.
