After the success of the ultra-wide 80-inch flat screen and the 102-inch plasma TV, Samsung aims to continue its triumphs in the mobile phone display market. The company is focusing on thin products with high resolution and improvements to hybrid touch screens.
“Many large display technologies are finding their way into mobile phones and vice versa, thus the needs of users are being met more swiftly than ever” stated Joe Virginia, Vice President of Samsung’s TFT-LCD division.
Samsung is applying LCD technology to mobile phones with camera modes. Additionally, they are enhancing image quality by incorporating white into the RGB (Red, Green, Blue) standard, which are the three colors used for spectrum conversion in mobile phone photography and videography. With the new RGBW standard, the company claims it can increase screen brightness by up to 70% while reducing power consumption.
Although specific details about handheld products have not been disclosed, Samsung has revealed new innovations expected to be implemented next year. These include increasing screen brightness from 200 to 300 units; expanding the color palette from 262,000 to 16.7 million; upgrading resolution from QCIF (176 x 144 pixels) and QVGA (320 x 240 pixels) to WVGA (852 x 480 pixels); and reducing thickness from 2.1 mm to 1.6 mm.
The “hybrid” touch screen is a project that Samsung is investing in and promises to launch in Q4 2006. Currently, touch screen phones use a touch film placed on top of a glass panel. Another type employs an optical touch sensor underneath to detect signals from fingers or special styluses. The hybrid screen combines both technologies, allowing manufacturers to reduce the screen thickness by up to 1 mm.
Thùy Hương (according to CNet)
