Philips Electronics aims to introduce a super-resolution television (HDTV) capable of displaying 3D images within the next two years. This technology is still in the laboratory phase and has not been showcased by Philips at this year’s CES exhibition.
Although film studios have yet to produce 3D movies, consumers can still enjoy vibrant three-dimensional imagery from HD DVD discs and the 3D televisions manufactured by Philips. If this technology gains market traction, Hollywood will likely shift its focus to producing films with a “3D” mindset.
3D technology is a crucial element in the ongoing major restructuring campaign at Philips Electronics. Historically, the company has performed well in Europe, but its presence in other regions of the world has been inconsistent.
TV … Ambilight Technology
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Philips’ Ambilight technology allows the TV to emit light from all angles, corresponding to what is displayed on the screen and the surrounding environment. |
Since taking over as CEO last year, Provoost has made a bold decision to streamline existing product lines, focusing solely on the most outstanding and superior features of their products. The Ambilight lighting system in the TV is a prime example. This technology adjusts the light emitted from the TV to blend harmoniously with the ambient lighting, meaning the TV’s backlighting system can be customized based on what is being shown on the screen, as well as the brightness of the room.
This year, Philips introduced a new Ambilight flat-screen TV model at CES, advertised as featuring “Surround Light” to create a deeper, more immersive visual space. This TV line utilizes not only the backlight but also all available light sources from the TV, surrounding it on all sides—hence the eye-catching name. Prices range from $2,299 to $3,999, depending on screen sizes from 37 inches to 50 inches.
Also attracting attention at the Philips booth this year is the “Entertaible” gaming table. Essentially, it is a horizontally positioned 30-inch LCD touchscreen with integrated speakers. After rolling virtual dice, you can move your virtual pieces along the arrows displayed on the screen. Thanks to advanced technology, this screen is virtually glare-free and offers clear visibility from all angles.
Fate
