Several years after Apple transformed the iMac and iPod into symbols of style, Intel concluded that laptops “shouldn’t necessarily be limited to dull black and gray colors“.
The American processor manufacturer asserts that laptops are now confident enough to enter the realm of fashion. The company is collaborating with Toray Ultrasuede (USA) to create a product they claim is “at the forefront of technology and design” in the premium laptop collection. However, both parties have yet to announce a release plan.
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The collaborative product between Intel and Ultrasuede |
Intel reports that 73% of computer users in the U.S. want technology products that reflect their personal style. A significant 76% prioritize design aesthetics when searching for a new laptop.
40% complain that laptops currently look identical, “boring, stiff, and uninspired,” while 60% hope they can “customize their laptops with diverse colors, patterns, and textures.”
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The E-Go laptop from Tulip (Netherlands) showcased at the CTIA Wireless 2005 exhibition (New Orleans, USA, March 14-16) |
“The technological advancements in Intel’s Centrino chip combined with Ultrasuede’s refined micro-fiber casing technology will provide limitless opportunities for individuals to express their personalities“, stated Jodi Geniesse, Director of Mobile Device Research at Intel.
However, Intel will face competition from several companies as they venture into the premium computer market. Acer has released a laptop styled after Italian design, inspired by Ferrari’s Formula 1 racing car.
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Ferrari 3400 |
The Ferrari 3400 features an Athlon 64 3000+ processor, AMD’s battery life extension technology, 512 MB of DDR333 SDRAM (upgradable to 2 GB), an 80 GB removable hard drive, ATI Mobility Radeon 9700 graphics card, Wi-Fi, four USB ports, Giga LAN connectivity, and Bluetooth support.